Sunday, October 01, 2006

Quote: Media Consumer as Active Agent

If audience power is today analagous to labour-power, then it too is a disobedient subjectivity that evades, resists, and reshapes technological controls. There is now extensive evidence that viewers, listeners, and readers do not passively accept hypodermic injection with narcotic messages, but are rather active agents who engage in thousands of little lines of flight and fight -- from turning off advertisements to the oppositional reinterpretation of programs and the creation of micro-networks of decommodified cultural activity.

-- Nick Dyer-Witheford


rabfish said...

"micro-networks of decommodified cultural activity"--good phrase. perfect way to put it.

we need a linux-ish version of msn :)

Scott said...

:) Well, there are open source MSN clients out there -- I use one, though I don't think it's the best one -- but I agree that a non-proprietary infrastructure for the network itself would be great.

Anyway, I hope I get to engage in producing some micro-strands of decommodified cultural activity with you soon! :)